ROSIE Unravels Emotional Turmoil on New Single “Sad Sad Sad”

Photo by Kate Ruthenbeck

If the output of New York-based pop singer-songwriter ROSIE could be summed up in one word, it would be tenacity. She first picked up songwriting at the age of 12. Now 21, her ability to take on her personal demons and spin them into songwriting gold is uncanny.

This is no more present than on her newest single, “Sad Sad Sad,” the first single off her forthcoming EP slated to be released via Arista Records, which explores the five stages of grief. “The song represents acceptance and how, after a full year of healing and growing, sadness can still creep in,” she says. “This feeling is a reminder that sometimes there are certain scars that never go away, and when sadness is accepted it can serve as a lesson to never repeat the same mistake twice.”

The track gorgeously embodies melancholy dark-pop bombast with booming bass-drum machines and vocoder-coated harmonies, complemented by reverb-soaked guitar plucks that keep the song tethered to earth. It doubles the impact of ROSIE’s painstakingly desperate lyrics (“Twenty milligrams of happiness/But when I do the math, it doesn’t add up/’Cause I’m still sad sad sad sad sad”).

One particularly fatal emotional blow delivered in the song is the line, “It’s been the best year of my life, but it doesn’t add up,” proving that no matter how many amazing things an individual has going for them, stability, praise, and even success will never absolve anybody of grief. And she’s okay with that. “The scale of emotions that everyone feels is such a spectrum,” she said in the single’s press release. “The bad days are equally as important as the good days. Be strong when you’re feeling strong, be vulnerable when you’re feeling vulnerable.”

Sad Sad Sad is now available on all streaming platforms.

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